CASE STUDY

I Am Swasth

Challenge

I AM SWASTH, has been working on to promote plant products rich in nutrients essential for living healthy, leading to overall wellness, under ‘SWASTH’ brand along with its sister and partner companies in India and USA., For IAS to outshine its competitors in India and to deliver the awareness about its already existing brand value in India, it needed to join hands with the Blueletter.

 

The Blueletter’s challenge was to create its brand identity, sneak peek the audience and direct them towards the brand, visualising all aspects to make the Brand look more promising and also generate a buzz to switch common people from locally sold dry fruits to Packed Branded dry fruits.

Solution

We developed the brand’s personality—“I Am Swasth”—and design direction to ensure that a real, convinced and caring tone was communicated consistently across touch points. From there, we began the conversation for describing the role of Healthy Snacking. We helped IAS to give ways to allow people on their path to better health.

 

The social Media planning included Campaign photos, videos and product shoot which would eventually lead to more brand visibility and Health Awareness. The campaigns were well researched and planned for final execution by the Blueletter. Digital marketing that created a massive buzz for Healthy snacking among common people and the ongoing campaigns through social media.