CASE STUDY

Ramada

CHALLENGE

Ramada – by Wyndham, came a foot forward and established its brand identity in Dehradun, For Ramada to outshine its competitors in the city and to deliver the awareness about its already existing brand value, it needed to join hands with the Blueletter.

 

Blueletter’s challenge was to create its brand identity, sneak peek the audience and direct them towards the brand, visualizing all aspects to make the hotel look more promising and also create a buzz across town.

SOLUTION

Blueletter’s strategies guided the beginnings of marketing for the hotel group, to create the brand identity commencing with the designing of its print collaterals, flyers, stationeries, and other necessities.

The strategic planning included Campaign development as on-ground activities for Ramada to attract more and more footfall which would eventually lead to more brand visibility. The campaigns were well researched and planned for final execution by the Blueletter.

 

Digital marketing that created a massive buzz of the hotel’s services and the ongoing campaigns through the social media, SEO and performance marketing.

 

Blueletter deployed food blogger’s from different places to increase popularity on their food quality and provide them with a holistic range of marketing.

 

We conceptualized the whole marketing plan for Ramada directing, employing, drafting and consolidating different strategies for the brand. We also provided marketing advisory on each step for more and more expansion and thus became the complete and only marketing team for Ramada- Dehradun.