Ryaal, one of the e-commerce platforms to buy natural beauty products via its e-commerce world, suddenly found itself amongst a growing brand in the market, but could not establish a strategy to launch its product often. To grow their business, they decided to enhance and diversify their offerings and joined hands with Blueletter.
Blueletter took Ryaal’s current products management and drew a custom set of designing and marketing in a more coherent and distinctive style to continue the growth of the brand’s portfolio.
To move the brand forward we divided the plan into 2 parts:
R&D for new products in skin care
Worked on creating a niche content for product packaging
Designed the packaging
Crafted a strategy for sale
Balanced the brand’s accessible nature and the high quality of its offerings
Simplified the access to launch new products, work on product development, packaging and listing
Activating social media
Building collaborations both online and on ground
Listing on B2C sites