CASE STUDY

Servo Hospitality School

Servo Hospitality School is the new world of opportunities at Dehradun, where education meets guidance and an institute which provides opportunities for growth, for accessing wonderful careers in hospitality and an opportunity for students to access their career with International based degree programs. But to build an identity in the market, Blueletter became their brand development team. And to access Servo Hospitality School, we aimed to build the brand and present the college as a platform where achievers are made with practical knowledge. We believed to convey the audience about SERVO USP’s which gives students that space to explore and obtain information/knowledge through experiential training, especially during the initial education phase.

 

Our Main objective was to build the brand and increase overall visibility, make the College recognition and to build Brand Identity recall. Blueletter did thorough research and to move the brand forward we conceptualized into 5 parts.

Brand Identity Development

Herein we provided everything which built and represented the brand. We designed and developed graphics that helped the brand put the best foot forward to leave an effective and lasting impression.

  • Logo Building

  • Brand Colours

  • Logo Analysis

  • Website Development

  • Brand Brochure

  • Brand Stationery

  • Pamphlets/Flyers

  • Prospectus

  • College Booklets

Brand Campaign Development

Herein, we provided Communication Strategy and Planning, which aimed at achieving the objective through campaign developments.

Digital Marketing

Herein we activated the social media presence of SHS into various categories and also built the collaborations to get the brand highlighted via multiple channels while engaging co–collaborators.

Performance Marketing

Herein, we provided Communication Strategy and Planning, which aimed at achieving the objective through campaign developments.

Brand Campaign Conceptualisation

Herein we suggested campaigns to introduce the brand and create a buzz both online and digital resulting in brand visibility and digital promotion. The campaigns revolved around the ideas and strategies by Blueletter.