Servo Hospitality School is the new world of opportunities at Dehradun, where education meets guidance and an institute which provides opportunities for growth, for accessing wonderful careers in hospitality and an opportunity for students to access their career with International based degree programs. But to build an identity in the market, Blueletter became their brand development team. And to access Servo Hospitality School, we aimed to build the brand and present the college as a platform where achievers are made with practical knowledge. We believed to convey the audience about SERVO USP’s which gives students that space to explore and obtain information/knowledge through experiential training, especially during the initial education phase.
Our Main objective was to build the brand and increase overall visibility, make the College recognition and to build Brand Identity recall. Blueletter did thorough research and to move the brand forward we conceptualized into 5 parts.