CASE STUDY
Cake ‘O’ Luv
Studio Cake ‘O’ Luv is a brand by Megha Kwatra Madan, the cake artist who is born out of passion in baking and cooking; and the one who aims to create scrumptious, delectable and delightful couture cakes. Besides being a home baker, she wanted to continue her passion and interest to be a cake artist and joined hands with Blueletter to build her own brand and brand recall identity.
That’s where Blueletter plunged into a brand- “Studio Cake ‘O’ Luv” with a brand logo. We created a digital and visual identity that’s simple, bright and personal. We introduced the story of our cake artist and engaged her with international cake artist to run her own workshops at her own studio. Our objective was to introduce the brand studio and to make people aware of the insights at Cake ‘O’ Luv.
To promote the brand as the niche cake making brand in the city, we started engaging ‘Studio Cake ‘O’ Luv on social media by showcasing her workshop calendars, workshop images, cake recipes, workshop videos and a lot more content to portray the fun and enthusiasm Megha Kwatra Madan owes at Studio Cake ‘O’ Luv. Not only this, we built the CMS website for the brand with key functionalities to track more audience and build the portfolio to engage with the audience. Blueletter continues with Studio Cake ‘O’ Luv to connect with more and more people worldwide.