Celebrity Philanthropy

‘Celebrity Philanthropy – Event Design’, is intended to be an event planning, brand and people management project to create awareness about Mewsic Foundation India and raise funds for the children to help them change their lives through the power of Music. The project was an initiative taken up after a clear understanding of the design sensibility, understanding the brand philosophy and the brand attributes of The Foundation which helped to give this event a concrete shape.

Creation of the brand visibility for the Foundation and awareness of Mewsic centre kids was the main aim of the event, the execution of a fundraiser was at The Royal Western India Turf Club, Mumbai, an event for the members of Mahalaxmi Racecourse. People management and brand management in sync with the process of incorporating with vendors, sponsors and different departments involved in the development and designing of this event.